About Me
Your first wave is my passion
Step-by-step approach
I help my clients build confidence, feel the stoke, and find what works for their body.
I’m Joseph Javes, an International Surf Association (ISA) Certified Surf Instructor and CPR/First Aid trained professional with years of experience helping people transform fear into fun on the water. My journey into surf coaching began with my own wipeouts, which ignited a deep desire to help others find their path to standing up.
Supporting you in catching your first wave and building a lifelong love for the ocean.
I believe that one size does NOT fit all. I take a holistic approach to surfing using a proven, beginner-friendly system. This means helping you feel confident by targeting the root cause of your fears and supporting you in building repeatable skills for long-term progression.
92%
Happiness Rate
My clients report feeling more confident and energized after completing their coaching program.
88%
Success in First Wave
Clients successfully stand up on their first wave, thanks to tailored coaching and real-time feedback.
82%
Improved Wave Reading
Clients leave with a deeper understanding of ocean conditions and how to choose the right waves.
Why work with me
I’m an ISA Certified Surf Instructor with CPR and First Aid training. I’ve taught hundreds of beginners – including non-swimmers and people terrified of the ocean – to stand up on their first wave.
I don’t yell from the beach. I’m in the water with you. I film every wave so you can see your progress. And I never forget what it felt like to be a beginner.
You’re not just booking a lesson. You’re getting a partner who wants you to win.
